3 SCREEN PRODUCTIONS BUILDS TV PILOTS WITH GUARANTEED NATIONAL DISTRIBUTION.
-Most Recently with Carolyn Kepcher from the Apprentice, and the launch of “Work Her Way”
(Boynton Beach – FL November 9th, 2009): You remember her from the first five years of the
Apprentice; Trumps straight shooting, beautiful, second in-command. The Donald made her
handle all the hard firings, and ask the hard questions, and now she’s back… but this time she
has her own show, and instead of firing people, she’s helping her female audience balance their
busy lives. The weekly talk show, “Work Her Way” hits the airwaves Fall 2010, but look for an
introduction to the Series this Fall, in the form of a Holiday Survival Guide for busy
women entitled, “Every Holiday with Carolyn Kepcher” first episode airs 11/14/09 7:30 a.m.
EST and PST on We, Women’s Entertainment network. Carolyn and her network of experts
provide Holiday business advice, as well as discussing a myriad of lifestyle topics that busy
working women face every Holiday Season.
As a to her sequel to her already successful “Every Holiday”, Carolyn and 3 Screen Productions will air
“New Year – New You with Carolyn Kepcher”; where Carolyn and her Network of Experts help busy
women stick to their New Year’s resolutions. These shows are both examples of 3 Screens unique
distribution model. “Carolyn came to us about a year ago, and had already done a few pilot projects,
and she wanted something guaranteed for the launch of her weekly talk show, and that’s what makes
our team unique”, Says Mike Lambert, VP Programming at 3 Screens. “These two Mini-Series allowed us
to partner over 10 of our client’s brands with Carolyn’s name and brand, run the ½ hour shows both
Nationally and in targeted regional markets, and see which verticals receive press and traction, in which
areas/brands and where we need work.”
Each ½ hour show in the two part mini-Series, 7 in total, will air over 30 times, delivering key
data to 3 Screen and the brands, and helping build intuitive integration packages for next Fall’s
show. Lambert states, “this initial broadcast distribution gives us a lot of answers rather than
guessing when building our integration packages with our charter brands. As well, the mini-
Series’ websites www.everyholidaytv.com with their sweepstakes and giveaways, provide
excellent research and back up data for both teams”.
About Caroline & Co. Carolyn & Company is the media organization responsible for “Work-Her
Way”. The Company is made up of over 110 contributing authors and specialists lead by
Carolyn Kepcher and her friends; some of the top professional women in the country. It is
devoted to helping women find the right balance in their professional and personal lives by
providing insight, connections and inspiration. For more info visit www.workherway.com.
About 3 Screen Productions 3 Screen Productions specializes in integrating client brands into
numerous Broadcast TV Series and Feature Films. The integration and production teams at 3SP then
support the TV and Film marketing and distribution efforts, with aggressive print and online promotion,
online content syndication, and an extremely unique mobile video solution. For more information
please visit www.3screenproductions.com.
